Amway partnered with UNICEF in 2003 to promote child survival programme with a specific focus on children in immunisation age groups and pregnant mothers. Since then, this has been an important programme for the organisation in terms of CSR.
Since 2001, Amway and its IBOs across Europe have been supporting UNICEF’s child survival programme.Its focus is on trying to reach the most vulnerable children and pregnant mothers to increase immunization from 40 per cent to 70 per cent and seeking measures to prevent the transmission of HIV/AIDS to infants.
Through its CSR strategy, it is able to help communities to grow and prosper. An important value for Amway is being a caring company. Amway believes in demonstrating this caring approach and this is why it has partnered with UNICEF.
Also see Amyway One by One programme.