Canon India spent INR 46.8 lakhs on CSR activities in 2012 and 2013. Of this amount, INR 18.5 lakhs was spent on ‘Adopt a Village’ project.
To make a long term and sustainable impact in the three areas of Eye Care, Education and Environment, Canon India Pvt. Ltd. decided to adopt a village in 2012, make it sustainable and then replicate the model in other needy communities.
In line with its continued commitment to the society, Canon on the occasion of its first anniversary of the ‘Adopt a Village’ programme, has added yet another milestone to its philanthropic efforts by donating twenty solar panels to the energy production centre at Ferozpur Namak village in Mewat district of Haryana. Installed on the roof of the government school in the village, these solar panels would enable 30 fans and up to 20 lights to be operational for 6 to 8 hrs in a day.
Expressing his views on the occasion, Kazutada Kobayashi, President and CEO, Canon India said, “The Ferozpur Namak village is the first project under our holistic Adopt a Village campaign and has successfully completed one year of operation. Our purpose was to bring up the village under the three areas of our core CSR policy – Education, Eye Care and Environment. During the last one year, there have been significant improvements in the overall infrastructure of the school, adopted under this campaign at the village. We are proud of this significant achievement and want to help the village to become self-sustainable in the long run enabling us to bring more villages under this programme.”
The company had recently donated an eye check-up machine to the vision centre in the village. Since its inception in November 2012, Canon’s ‘Adopt a Village’ project has seen several milestones with regards to the eye care facility including screening of 6,000 patients, 187 eye surgeries and 52 eye screening camps.
One of the major highlights has been that the enrolment of girl child in senior classes at the government school in the village has increased by 83 per cent from last year with an increase in the number of teachers at the school from 09 to 44.
To further strengthen its Adopt a village project in 2014, Canon will focus on quality of education through Teachers’ Capability Trainings, establishment of a computer lab and a series of community engagement programmes for sustainability at the village school. In the vision centre, Canon aims to make provisions for conducting surgery and multiple successors training. A sanitation drive will begin for overall village community development.
By 2016, the company aims to benefit 50,000 people in Ferozpur Namak and neighboring villages for Eye Care, development of 1,500 children, improved sanitation and water situation to improve quality of life of 9,000 people in 1,100 households.
Other CSR projects undertaken by the company include adoption of 3 rapid metro stations for creating a green belt around them in Gurgaon and a photo exchange program between Canon India and Canon China wherein kids in the adopted villages of these two countries click pictures with Canon cameras and share them across boundaries with each other.
Going forward, Canon India Pvt. Ltd. plans to initiate its village adoption programmes in Bangalore & Mumbai.