CEAT spread the message of safe driving in association with Brotherhood of Bulleteers Motorcycling Consortium by organizing a road safety drive supported by large participation from riders in Delhi.
New Delhi: Safety of its customer’s is at the heart of all CEAT initiatives. They have organised a road safety drive in association with ‘Brotherhood of Bulleteers Motorcycling Consortium’ (BOBMC) from Qutab institutional area lane to Haldirams, near Hero Honda chowk at Manesar toll on 11th Jnauary, 2015. More than 70 riders participated in this initiative which was aimed at spreading awareness about importance of adopting safety measures while driving.
With the purpose of reducing road accidents related injuries and fatalities statistics, CEAT team decided to spread the message of safe driving through various initiatives. One such initiative of CEAT’s road safety drive will be organized across India in multiple cities like Chandigarh, Delhi-NCR, Agra, Lucknow, Kolkata, Hyderabad, Udupi, Hubli, Pune and Mumbai. The drive will witness participation of over 500 riders across the country.
Further CEAT team is also organizing a children’s road safety boot camp at Kidzania under a campaign titled ‘Drive Safe Dad’. The campaign intends to educate kids so that they would be encouraged to pass on road safety messages to their parents. CEAT believes that such emotional messages from loved ones would be powerful enough to bring about the necessary habit change.
Commenting on the initiative, Prabhakar Tiwari, GM – Marketing, CEAT Ltd said, “Being a socially responsible brand, we believe that the adherence to road safety rules is of prime importance for all vehicles on the road. The road safety week provides a perfect platform to take this message to the masses. We hope to create nationwide awareness through such initiatives and ensure a safer year ahead for everyone’.