Oil India Limited (OIL) will replicate Amul model of milk production in Assam, as part of its CSR programmes.

Energy major Oil India Ltd (OIL) is keen to replicate Amul’s Gujarat model of White Revolution in Assam and the company has planned a major project to convert the upper Assam region into a hub of milk production in association with the Assam Government.
“We are planning to launch a very important project and we have named it Kamdhenu. It is a long-term project for developing milk production in upper Assam by setting up centres in Dibrugarh in line with the Amul movement in Gujarat,” OIL chairman and managing director SK Srivastava said here today.

He added, “We are planning to do it in collaboration with the Government of Assam. This will help in generation of employment, and healthcare and it will provide employment throughout the value chain of this project.”

Srivastava said a team from the OIL has already visited Gujarat to learn about Amul’s model of dairy development.

“In our areas of operation we have found that there are no structured dairies and availability of milk is an issue in upper Assam. We are a major company and we thought we should replicate the thing (the Amul model) for availability of milk,” he said.

Elaborating on the Kamdhenu model, the OIL CMD said it could start with distribution of cows in villages of upper Assam where OIL has its areas of operation. Steps would also be taken for improving the breed of the cows in such areas and develop milk collection centres.

“We also plan to construct jointly with the Government of Assam a very big dairy somewhere between Dibrugarh and Tinsukia so that all the milk is collected and milk and milk products are made available not only in that part of Assam but across all seven States of the North East,” Srivastava said.

Regarding the time line for the Kamdhenu project, he said the company is currently in the process of conducting the baseline survey.

“And we are also in talks with the Assam Government. So it will take about 3-5 years before this project really come into full force,” he said.

Srivastava said once fully operational, the project would provide employment at multi-level, from rearing of cattle to “to dairy caterers, to milk collectors and distributors.”

Regarding the investment, he said it would be worked out after baseline survey but assured that “money will not be a problem.”

Asked about Kamdhenu’s ownership pattern, he said, “OIL is not in the business of milk production… It will be a dairy jointly by the Assam Government and OIL. And we will be giving all the support, financially, technically, organisationally… This will be purely Corporate Social Responsibility (CSR) initiative. I don’t think OIL will make money from milk product.”

Srivastava said OIL is also undertaking a number of other CSR projects in the State.

“This year we plan to launch translation of Assamese literature into Hindi and printing of these literatures for distribution throughout the nation. The first book which will be coming out will be that of Dr Nagen Saikia’s which is now under printing and will soon be launched, maybe in a couple of months,” he said.

Srivastava said the initiative has been undertaken to take the literature of Assam to different parts of the country.

“We have also plans to translate and print at least one to two books from Assam every year in Hindi,” he said, adding that works of Jnanpith winner late Birendra Kumar Bhattacharya and of Rita Choudhury are also likely to be part of the project.


SOURCE: The Assam Tribune

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