SABRAS, a social enterprise, aims to improve lives of salt producing community by enhancing their access to market and utilizing solar technology.
To increase overall efficiency and profitability of small workers in salt production business, Saline Area Vitalization Enterprise Ltd. (SAVE) has established a social enterprise called SABRAS Processing and Marketing Pvt. Ltd. in the Little Rann of Kutch region of Gujarat.
SABRAS provides procurement, processing and marketing services to small-scale salt workers. It directly buys salt from them at a significantly higher than market price, and then sells the salt in bulk to processors and network of distributors. Additionally, SABRAS provides environment friendly and long term cost effective solar water pumps to reduce the dependence of salt workers on inefficient diesel pumps during the salt production process.
Salt workers are shareholders in the company; implying that they also share the risks and profits of the company. In the SABRAS model, the salt workers use their skills and hard work to provide the salt while SABRAS uses its experience to provide access to market, credit and technology. By committing to fair trade practices and offering innovative technological solutions, SABRAS is increasing profits and improving the livelihood conditions of the local salt producing community in Gujarat.